Today it's something we take for granted, but in 1920, at the age of 20, Adolph (Adi) Dassler invented spiked shoes for track and field. Four years later Adi and his brother Rudolph (Rudi) founded the German sports shoe company Gebrüder Dassler OHG — later known as adidas (pron. AH-dee-DAHS, not ah-DEE-duhs). The brothers' father was a cobbler in <B>Herzogenaurauch</B>, Germany, where they were born.
Adi and Rudi split up in 1948 when Rudi founded Puma (one of adidas' biggest competitors in Europe) and Adi renamed his firm by combining elements of his name. In the 1970s, adidas was the top athletic shoe brand sold in the US. Muhammad Ali and Joe Frazier were both wearing adidas boxing shoes in their "Fight of the Century" in 1971. Adidas was named the official supplier for the 1972 Munich Olympic Games. Although still a well-known brand today, adidas has about eight percent of the world sports shoe market, and what began as a German family business is now a unit of the French global concern Solomon. But the adidas headquarters are still located in Adi Dassler's hometown of Herzogenaurauch.
楼主
>從上我們可以看出</P><