Mia san mia，慕尼黑俚语，意为 我们就是我们自己。16句箴言，于2009年出版成书，但对象仅限于拜仁的球员，永久雇员和合作者。鲁梅尼格解释说：“这本书的目的在于随时提醒我们的球员和雇员们拜仁俱乐部的本质，以及追求成功的传统、影响力和决心。”
我们是一个团结的俱乐部：我们的起源，成长和历史都是基于对俱乐部价值观的认同，这是我们的立业之本。
官网将这16句箴言描述下来，这些语言指引和塑造着俱乐部，从默默无闻的从前到举世闻名的今天。
（还是给原版的好，我怕我翻译不出来哪个原意，见谅，^_^）
We are one club, we are ambassadors, we are role models, we are tradition, we are innovation, we are self-belief, we are diversity, we are football, we are respect, we are joy, we are loyal, we are partners, we are home-loving, we are dynamic, we are responsibility, we are family. Mia san mia, we are who we are – we are FC Bayern!
